Big Brother is Watching You: from Apple to Obama

If you look at my profile, you'll see that one of my favourite authors is George Orwell. After reading Animal Farm and Nineteen Eighty-Four in high school, I was hooked! I really like his straightforward, concise yet poignant prose. He pulled no punches - wasn't afraid to "tell it like it is", to use a more modern expression. Moreover, he helped kick-start my own political "awakening" and reinforce my own fundamental beliefs/perspectives on issues like the role between state & society, the meaning of freedom, the relationship between language and thought, etc.

Indeed, it is quite clear that Orwell and his works have had a profound impact on society today. The main source of his influence - his legacy, if you will - is his most famous novel: 1984. Indeed, this is my very favourite book of all time. A scathing indictment of totalitarianism and its ramifications. A must-read for anyone who needs to be reminded of the intrinsic value of freedom and the necessity of individual rights & personal liberty, how they must be protected and preserved.

The influence of this novel on 21st-century society can be seen in popular culture today. For example, the terms "Big Brother" and "Newspeak" - which have been referenced many times in successive literature, radio, print media and television programs - were originally coined by the author in 1984. Such "Orwellianisms" have become firmly entrenched in today's vernacular vocabulary. A fitting tribute, I think...

Perhaps my most favourite homage to Orwell and his masterpiece was the famous 1984 Apple Macintosh commercial, aired during Super Bowl XVIII. In my opinion, this was one of the most clever, intelligent and innovative commercials in television history. Indeed, it has since become something of a celebrity in the advertising industry. An impressive feat, considering that it was only ever broadcast once!!

Here it is:



What's even more ironic is how this ad has, in and of itself, become as much a cultural touchstone as its inspirator! The commercial has itself been parodied many times since its initial airing.

For instance, here's a recent attack ad for Senator Barack Obama's campaign to secure the Democratic Party nomination to run for President (it's become quite popular on YouTube):



And here's another funny tribute from an episode of Futurama (one of my all-time favourite TV shows):




I guess this all just goes to show that quality endures :-)